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Klopotek Social Media
In the past, Klopotek has held many workshops and presentations in the form of webinars. Of course, this was primarily done online - I made a number of backend adjustments in the required tools to the corporate design to ensure that the corporate design was standardized on all online channels. I also increased the use of the company profile on X, LinkedIn and Instagram. I created all the image material and published some of the posts on behalf of the company.
WHAT I DID
Vizualistion of posts and upload in Social media tools like Buffer; Brainstorming content & draft text
Below you see one sample of a webinar to show different approaches to emphasize the same webinar visually to get attention and a high click rate / registrations. (Published on LinkedIn)
Idea: questions are formulated from the customer's point of view... which hopefully, if they participate in the webinar, will provide the solution
Idea: the moderators are included in the social media image as a personal contact to convey a direct line to the target group. The colors and layouts are then different to attract attention again and again
Idea: Show different devices / work equipment to directly visualize what the target group should work with and what topics it could be about
Result: The subsequent analysis of LinkedIn showed that most of the clicks and registrations for the webinar were via the pictures with the two presenters.
Klopotek Publishing Radio
Depending on the images I got from the Klopotek podacst guest - I tried to keep the unification of the CD
Job postings via social media
Diverse postings
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