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Graphic Design
Highlighting the potential of a brand, making its personality, its values and its brand promise visually and emotionally accessible is my great passion.
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The Klopotek Brand
The Klopotek Brand
Many years I have worked on the continuous development of Klopotek's branding. I created the visual design of all marketing materials in compliance with CD guidelines, e.g. flyers, advertisements, logos, case studies, posters, product and trade fair graphics, newsletters, social media posts and merchandise items for the entire group of companies. From the very beginning, I thought through the design in such a way that it could and can be adapted for different channels without losing its consistency and thus its uniform appearance. I would like to show you some of the work that I particularly enjoyed.
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Please also have a look at my Klopotek UI/UX projects.
WHAT I DID
Concept, visual design and production of all marketing materials in compliance with CD guidelines
Management of the trade fair organization with regard to stand construction and design approval
Layout and dispatch of mailing campaigns for webinars, product advertising or events
Event Location Axica Berlin
AXICA is a very special event location directly at the Brandenburg Gate in Berlin. The architect Frank O. Gehry created rooms full of inspiration. Events from 6 to 600 people find their individual setting here.
The entire design team at the time was faced with the major task of presenting this special location with outstanding materials for the external impact and marketing of events.
Axica is a magical place where I had the privilege of being an event organizer several times in my later career.
WHAT I DID
Joint design draft, image processing, final artwork and print approval
Island Borkum
Borkum vacationers are looking for very different things. There is one unifying element that decisively improves the quality of every experience on the island: unique air! It allows us to breathe freely and leads to a new attitude towards life. This Borkum experience, characterized by absolute openness and a deep connection to nature, inspires and connects residents and visitors alike and awakens new life energy and creativity.
Gezeitenland ~ Water and Wellness on Borkum is a wellness and adventure attraction. Built in the style of an ocean liner, it offers unique wellness and leisure facilities spread over 8,000 square meters. Here you see a selection of image brochures and materials on various topics, which were used for advertising measures in the early days.
WHAT I DID
Recherche photoshooting (South Africa) , Image processing, final artwork and print approval
Sun Chemical
Sun Chemical is a recognized leader in printing inks, coatings, adhesives and supplies for the packaging, publication, commercial, industrial, and digital markets and introduces solutions that enable marketers to better manage their brand colors, protect product integrity through improvements in packaging, and introduce security features that defend against counterfeiting.
During my time as a graphic designer at Heller & Partner in Berlin, I worked on various projects for clients together with my graphic design colleagues at the time.
WHAT I DID
Image processing, final artwork and print approval
BMW
BMW 'emotion'
BMW emotion reached over 600,000 readers in Germany four times a year. In its 15-year history, BMW emotion had become the best corporate publishing medium in the German automotive industry thanks to partial editions with sophisticated regional editing, a wide range of dialog offers and concrete sales impulses.
During my time at the advertising agency Heller & Partner, I was completely responsible for layout, customer approval, advertising design and production of the magazine. I also created materials such as BMW Mini flyers.
WHAT I DID
Graphic design, image processing, final artwork and print approval
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